• ‘Aickkarakonathe Bhishaguaranmaar’, world’s second CSR movie, is being produced by UAE-based Aries Group

• Prominent actors from the industry apart from twenty talents discovered through national-level auditions conducted by Indywood Talent Hunt are acting in the movie titled ‘Aickkarakonathe Bhishaguaranmaar’

• The pooja of the movie was held on Saturday at Poongodu Mahadeva Temple in Aickkarakonam, Punalur

• The film will be shot at Varkala, Punalur, Ottapalam and will be completed in one schedule

Kollam: The shooting of ‘Aickkarakonathe Bhishaguaranmaar’, produced by UAE-based Aries Group utilizing its Corporate Social Responsibility (CSR) fund has started. Leading NRI industrialist turned Hollywood director Sohan Roy spearheads Aries Group.

The pooja of the movie was held on Saturday at Poongodu Mahadeva Temple in Aickkarakonam, Punalur. It is for the first time in the country’s history that a corporate is investing its CSR funds in movie production, besides utilizing the money in sectors such as education, healthcare, sanitation, poverty alleviation and calamity relief.

Aries Group, one of the largest multinational conglomerates in the Middle East operates 47 companies in 15 countries from across the globe. The diversified group has presence in oil and gas, marine, media, medical, entertainment and tourism sectors.

Actress Priyanka Nair, film director Boban Samuel and a host of prominent personalities from various walks of life attended the function.

‘Aickkarakonathe Bhishaguaranmaar’ has marked the launch of Project Indywood’s ambitious plan to produce thousand regional movies in India in the next five years. Besides prominent actors from the industry, twenty talents discovered through the national-level auditions conducted by Indywood Talent Hunt will play important roles in the movie. Biju Majeed is directing the movie.

The movie is being co-produced by Abhini Sohan and Prabhiraj Nadarajan under the banner of Aries Telecasting Private Limited. The script is written by K. Shibu Raj. PC Lal wields the camera while Biju Ram is composing the music. The editing work is done by Johnson Iringole. Anil Ankamaly is the production controller.  

The film will be shot at Varkala, Punalur, Ottapalam and will be completed in one schedule.

Aries Group had earlier bankrolled the world’s first charity movie by a corporate titled ‘Jalam’. The movie starring Priyanka Nair in the lead was directed by M. Padmakumar and won numerous national and international accolades. The movie also got listed in Oscar shortlist under Best Picture, Original Score and Original Song (four songs) categories.